During Tactics II, Steve Staedler, the
senior account executive and public relation personal at LePoidevin Marketing, spoke to our class Monday Oct. 14
about B2B PR, Cision along with PR Strategy, new technology in media relations,
social media integration in news campaigns as well as offering professional
advice followed by a short question and answer section.
To start out our discussion Staedler spoke
about Cision-Point, which is said to be the second, most important tool to have
next to social media. Cision is media monitoring software where professionals
can build media list. Though this software thousands of dollars, this is a tool
that is well worth the money.
Staedler has had 15 years of experience.
Post graduation from the University of Wisconsin Milwaukee, Staedler landed a
job working for the Journal Sentinel was well as Community Newspaper Inc. Between
graduating and working for the Journal Sentinel Steadler was also a public
affairs specialist for the Air Force Reserve. Currently Staedler works for in
B2B (LePoidevin Marketing) where Staedler has a wide spectrum of clients from
Animal Health, Spindles, to hand tools.
